Micol Cortese

I'm a brand strategy and social marketing leader with 12+ years of experience crafting brand narratives. I've delivered marketing campaigns and built loyal communities for established and challenger brands in the fashion, health, intimates and beauty spaces.

expertise

Expertise

Brand Strategy

Optimize your brand’s identity, positioning and narrative to ensure you’re reaching the right audience with effective storytelling across all marketing touch points. Develop and execute 360 campaigns that elevate your messaging, push the brand forward, and build a moat around hero products.

Social Media Marketing

Create a new or optimize an existing social media strategy that brings your brand values and narrative to life. Deliver on platform specific strategies and content that improve engagement, increase followers and build engaging communities.

Content Planning & Production

Develop a multichannel content calendar to reach new communities and engage existing customers. Partner with content creators, writers, creative teams or agencies to produce engaging content that inspires trust and creates brand loyalists.

portfolio

Building loyal communities

You need a cohesive and targeted strategy to deliver results. That means developing clear goals and KPIs that ladder up to overall brand objectives. If you try to be everywhere and do everything you’ll just burn time, money and resources.

Describe your image

1/4

Harper Wilde

Grew the channel from 20K to 84K followers with values driven storytelling that increased brand awareness and customer penetration in 18-24 demo.

Curology

Grew Instagram channel from 250K to 450K via platform specific content pillars, co-branded giveaways, social-first campaigns and influencer partnerships.

Curology

Grew the channel to 80K followers with 1.8M likes. Partnered with growth team to feed top performing TikTok's into paid campaigns, reducing CAC and increasing traffic to site.

Driving brand awareness

For paid campaigns to be effective you need an ongoing awareness campaign strategy to embed your brand into consumer lifestyles and purchase habits. An effective awareness strategy fosters trust, creates association and builds brand equity.

Curology Acne Body Wash Launch

Harper Wilde TV Spot

kudos

"From day one, Micol was focused on adding value to the team & organization – whether it be a fresh take on storytelling, messaging effectiveness, updating old processes, or optimizing the way we analyzed content performance. She soon become known in the organization for her talent in creating fresh marketing approaches, highly collaborative nature, and industry expertise."

Old Navy