I'm a brand strategy and social marketing leader with 12+ years of experience crafting brand narratives. I've delivered marketing campaigns and built loyal communities for established and challenger brands in the fashion, health, intimates and beauty spaces.
Optimize your brand’s identity, positioning and narrative to ensure you’re reaching the right audience with effective storytelling across all marketing touch points. Develop and execute 360 campaigns that elevate your messaging, push the brand forward, and build a moat around hero products.
Social Media Marketing
Create a new or optimize an existing social media strategy that brings your brand values and narrative to life. Deliver on platform specific strategies and content that improve engagement, increase followers and build engaging communities.
Content Planning & Production
Develop a multichannel content calendar to reach new communities and engage existing customers. Partner with content creators, writers, creative teams or agencies to produce engaging content that inspires trust and creates brand loyalists.
Driving brand awareness
For paid campaigns to be effective you need an ongoing awareness campaign strategy to embed your brand into consumer lifestyles and purchase habits. An effective awareness strategy fosters trust, creates association and builds brand equity.
Curology Acne Body Wash Launch
Harper Wilde TV Spot
"From day one, Micol was focused on adding value to the team & organization – whether it be a fresh take on storytelling, messaging effectiveness, updating old processes, or optimizing the way we analyzed content performance. She soon become known in the organization for her talent in creating fresh marketing approaches, highly collaborative nature, and industry expertise."